Web 2.0
From Wikipedia, the free encyclopedia
A tag cloud presenting Web 2.0 themes"Web 2.0" refers to web development and web design that facilitates interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
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From Aim
AIM defines Web 2.0 similarly in that Web 2.0 technologies provide the means and tools for organizations to leverage the Internet as part of their enterprise platform and architecture. Many organizations see value in using Web 2.0 tools or social software within their organizations for improved collaboration and innovation, and this is then often referred to as Enterprise 2.0. AIIM defines Enterprise 2.0 as a system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise.
Social software for an enterprise must according to Andrew McAfee, Associate Professor, Harvard Business School have the following functionality to work well:
Search: allow users to search for other users or content
Links: group similar users or content together
Authoring: include blogs and wikis
Tags: allow users to tag content
Extensions: recommendations of users or content based on profile
Signals: allow people to subscribe to users or content with RSS feeds
He recommends that the software must be easy to use and not impose any rigid structure for users. The roll-out should be informal, but on a common platform to enable future collaboration between areas. He also recommends strong and visible managerial support to achieve this.
The above list was expanded upon by Dion Hinchcliffe in 2007 by adding the following 4 functions:
Freeform: no barriers to authorship, i.e. free from a learning curve or restrictions.
Network-oriented: all content must be Web-addressable.
Social: stresses transparency (to access), diversity (in content and community members) and openness (to structure)
Emergence: must provide approaches that detect and leverage the collective wisdom of the community.
